about

streetstyle meets nostalgia
velvet novel brings opposites together to generate a positive output from fashion. the
founders of the 2014 established fashion label are desiree gabriel and loredana steiger.

ethics
velvet novel works with productions that treat the environment in a sustainable manner,
offer fair wages and good working conditions and treat animals with respect. equal rights
for women and the preservation of handicrafts are important criteria.

collaborations
velvet novel develops products with a positive story together with artists, textile
designers, craftsmen, seamstresses, hand weavers and biologists.

transparency
velvet novel makes the own supply chain transparent and shows who manufactures the
products and where they come from.

you want to know more about us? please feel free to contact us.